Pretty Serious Cosmetics is the brainchild of nail blogger and beauty nerd Karen Aitken, but I guess I would be better known to the blogging community as Kaz from Pretty Random
. It all began on a whim in August 2011 and with the support and encouragement of friends and family alike, Pretty Serious quickly grew into what you see today.
Influenced by my love of vintage polish and old school independent brands like Hard Candy and Urban Decay in the mid 90's, I wanted to build a brand that wasn't restricted by seasonal trends or fashion norms. I set out to make products that I would want to keep in my collection. I wanted to make nail shades that have lasting appeal. I hope that one day my early products are just as sought after as original Hard Candy polishes or old Revlon Streetwear shades. My mind was made up, and Pretty Serious became more than just a dream to one day have my own nail polish line. We now had an idea... a purpose.
A picture began forming in my mind. I was going to pour as much of my pinup loving nerdy self into my brand as possible. I decided on cute retro style pinup cartoon art as the building block for my image and I knew right away that Leigh Young
was the person for the job having commissioned her work once before. I also didn't want to shy away from my geeky side or be afraid to delve into pop culture classics for inspiration. But more on that later... ;)
With the foundations in place, I brought my partner Ben Harris on board. His creative vision and artistic flair added so much to our little company, and it wasn't long before his expertise helped see the business officially named and the first nail collection go into production. Lip gloss and eyeshadow soon joined the expanding product line and the business really began to take shape.
So many people have given us their advice, offered their services and loaned us their skills and without each and every one of them, we wouldn't be here today. Thank you again to all of you who supported us and continue to support us by purchasing our unique, colourful and fun range of cosmetics.
Hello World! was released into the wild on the 14th May, 2012 and we hope to see many more collections to come over the coming months and years. Thank you for allowing us to share our vision with you and we hope you'll continue to find our products seriously pretty!