When we started Pretty Serious over two years ago, we did so with an air of innocent idealism. We wanted to be the answer to a lot of the complaints in the nail community, with a big one being availability. Keep the Limited Editions to a minimum, and leave our regular shades available so newcomers don't miss out.
Unfortunately, as well intentioned as it might have been, it just no longer works for us from a business stand point. Maintaining stock of over 60 shades in two different warehouses is proving too costly, and we would much rather free up that shelved investment to bring you more new products on a more regular basis. To that end, we must let go of the dream and take up the typical business practices of the industry and start putting out babies to bed. It's time to discontinue.
On a personal note, we didn't come to this decision lightly. We've designed each of our polishes to fill a specific void in our entire range, and so many of them were created with a story of their own. It really does sadden us to let them go.
While we are letting most of our older collections go, we are saving some of our more defining "big sellers" and adding them to our Seriously Classic range where they can live on as long as demand continues.
On to the specifics...
Forbidden Fruit, Morning Java, Tux, VT100, CGA - Discontinued
BSOD - Seriously Classic
In The Night
Dream Delight, Nightmaren, Into Dreams, Nightopia, Elliot - Discontinued
Claris - Seriously Classic
Gargoyle Ganache, Liquid Leprechaun, Creature Crush - Discontinued
Viscous Vampire, Poltergeist Puddle, Mummy Mush - Seriously Classic
Christmas Without Snow
Santa's Sunburn, Blue Gums on Boxing Day, Seasonal Sunset, Twinkling Lights, Party By The Pool, Hot Summer Nights - Discontinued
Hit The Road
Generally Hazzardous, Something Strange, Party Time! Excellent! - Discontinued
Turbo Boost, 88MPH, Hell on Wheels - Seriously Classic
Grimm Demise, Daphne's Birthday Party, My Darlin' Clementine, Martian Sea - Discontinued
The Pink One, Purple Monkey Dishwasher - Seriously Classic
Beyond Space is staying as is.
We've discounted all discontinued stock to $5.95, and the amount of stock we have of each does vary depending on how long ago we restocked. Some are going to go very fast. Please give them loving homes. We'll miss them.