Pretty Serious Has Launched!

Posted on May 14, 2012 by Karen Aitken

That's right gals (and guys) we have finally arrived! 

In reality, it probably doesn't seem like that long since we decided to go ahead and start our own line, but the months and months of long days and late nights have made it feel like it has taken forever to get here.

I'm super proud of what we have created and I see a bright and colourful future ahead. 

I would like to thank everyone for their support and encouragement while Pretty Serious grew from a pipe dream into a reality and I hope you will all enjoy our products just as I have enjoyed designing them for you.

I'd like to send a special thanks to Wil Palijo who took our amazing product shots and to Leigh Young for her fantastic pinup art that helped shape our image.

We have many, many more exciting things to come, so please join us on this journey!


You are never given a wish without also being given the power to make it come true. You may have to work for it, however. - Richard Bach


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