It's Time to Discontinue

Posted on April 29, 2014 by Ben Harris

We must let go of the dream and take up the typical business practices of the industry and start putting out babies to bed. It's time to discontinue.

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Posted in Christmas Without Snow, Daphne's Birthday Party, Hello World!, Hit The Road, In The Night, Monster Mash, Seriously Random

What Time Will Emma Louise & Monster Mash Go On Sale?

Posted on October 08, 2012 by Karen Aitken

 

We've had a lot of people ask us if we could tell them the time that our fabulous Monster Mash collection goes on sale with our LE Emma Louise. The sale will begin at 9am AEST on Wednesday the 10th of October. The table below will help you pinpoint when that is in your time zone.

Algeria - Algiers
Tue 11:00 PM
Madagascar - Antananarivo
Wed 1:00 AM
Argentina - Buenos Aires
Tue 7:00 PM
Malaysia - Kuala Lumpur
Wed 6:00 AM
Australia - Australian Capital Territory - Canberra *
Wed 9:00 AM
Mexico - Federal District - Mexico City *
Tue 5:00 PM
Australia - New South Wales - Sydney *
Wed 9:00 AM
Morocco - Casablanca
Tue 10:00 PM
Australia - Northern Territory - Darwin
Wed 7:30 AM
Myanmar - Yangon
Wed 4:30 AM
Australia - Queensland - Brisbane
Wed 8:00 AM
Nepal - Kathmandu
Wed 3:45 AM
Australia - South Australia - Adelaide *
Wed 8:30 AM
Netherlands - Amsterdam *
Midnight Tue-Wed
Australia - Victoria - Melbourne *
Wed 9:00 AM
New Zealand - Auckland *
Wed 11:00 AM
Australia - Western Australia - Perth
Wed 6:00 AM
Nicaragua - Managua
Tue 4:00 PM
Austria - Vienna - Vienna *
Midnight Tue-Wed
Nigeria - Lagos
Tue 11:00 PM
Bahamas - Nassau *
Tue 6:00 PM
Norway - Oslo *
Midnight Tue-Wed
Bangladesh - Dhaka
Wed 4:00 AM
Pakistan - Islamabad
Wed 3:00 AM
Belarus - Minsk
Wed 1:00 AM
Pakistan - Karachi
Wed 3:00 AM
Belgium - Brussels *
Midnight Tue-Wed
Pakistan - Lahore
Wed 3:00 AM
Bolivia - La Paz
Tue 6:00 PM
Paraguay - Asuncion *
Tue 7:00 PM
Brazil - Distrito Federal - Brasilia
Tue 7:00 PM
Peru - Lima - Lima
Tue 5:00 PM
Brazil - Rio de Janeiro - Rio de Janeiro
Tue 7:00 PM
Philippines - Manila
Wed 6:00 AM
Brazil - São Paulo - Sao Paulo
Tue 7:00 PM
Poland - Warsaw *
Midnight Tue-Wed
Bulgaria - Sofia *
Wed 1:00 AM
Portugal - Lisbon *
Tue 11:00 PM
Canada - Alberta - Calgary *
Tue 4:00 PM
Puerto Rico - San Juan
Tue 6:00 PM
Canada - Alberta - Edmonton *
Tue 4:00 PM
Qatar - Doha
Wed 1:00 AM
Canada - British Columbia - Vancouver *
Tue 3:00 PM
Romania - Bucharest *
Wed 1:00 AM
Canada - Manitoba - Winnipeg *
Tue 5:00 PM
Russia - Anadyr
Wed 10:00 AM
Canada - Newfoundland and Labrador - St. John's *
Tue 7:30 PM
Russia - Moscow
Wed 2:00 AM
Canada - Nova Scotia - Halifax *
Tue 7:00 PM
Saudi Arabia - Riyadh
Wed 1:00 AM
Canada - Ontario - Ottawa *
Tue 6:00 PM
Serbia - Belgrade *
Midnight Tue-Wed
Canada - Ontario - Toronto *
Tue 6:00 PM
Singapore - Singapore
Wed 6:00 AM
Canada - Quebec - Montreal *
Tue 6:00 PM
South Africa - Cape Town
Midnight Tue-Wed
Chile - Santiago *
Tue 7:00 PM
South Africa - Johannesburg
Midnight Tue-Wed
China - Beijing
Wed 6:00 AM
South Korea - Seoul
Wed 7:00 AM
China - Shanghai
Wed 6:00 AM
Spain - Barcelona - Barcelona *
Midnight Tue-Wed
Colombia - Bogota
Tue 5:00 PM
Spain - Madrid *
Midnight Tue-Wed
Congo Dem.Rep. - Kinshasa
Tue 11:00 PM
Sudan - Khartoum
Wed 1:00 AM
Croatia - Zagreb *
Midnight Tue-Wed
Sweden - Stockholm *
Midnight Tue-Wed
Cuba - Havana *
Tue 6:00 PM
Switzerland - Zurich - Zürich *
Midnight Tue-Wed
Czech Republic - Prague *
Midnight Tue-Wed
Taiwan - Taipei
Wed 6:00 AM
Denmark - Copenhagen *
Midnight Tue-Wed
Tanzania - Dar es Salaam
Wed 1:00 AM
Dominican Republic - Santo Domingo
Tue 6:00 PM
Thailand - Bangkok
Wed 5:00 AM
Egypt - Cairo
Midnight Tue-Wed
Turkey - Ankara *
Wed 1:00 AM
El Salvador - San Salvador
Tue 4:00 PM
Turkey - Istanbul *
Wed 1:00 AM
Estonia - Tallinn *
Wed 1:00 AM
U.S.A. - Alaska - Anchorage *
Tue 2:00 PM
Ethiopia - Addis Ababa
Wed 1:00 AM
U.S.A. - Arizona - Phoenix
Tue 3:00 PM
Fiji - Suva
Wed 10:00 AM
U.S.A. - California - Los Angeles *
Tue 3:00 PM
Finland - Helsinki *
Wed 1:00 AM
U.S.A. - California - San Francisco *
Tue 3:00 PM
France - Paris *
Midnight Tue-Wed
U.S.A. - Colorado - Denver *
Tue 4:00 PM
Germany - Berlin - Berlin *
Midnight Tue-Wed
U.S.A. - District of Columbia - Washington DC *
Tue 6:00 PM
Germany - Hesse - Frankfurt *
Midnight Tue-Wed
U.S.A. - Florida - Miami *
Tue 6:00 PM
Ghana - Accra
Tue 10:00 PM
U.S.A. - Georgia - Atlanta *
Tue 6:00 PM
Greece - Athens *
Wed 1:00 AM
U.S.A. - Hawaii - Honolulu
Tue 12:00 Noon
Guatemala - Guatemala
Tue 4:00 PM
U.S.A. - Illinois - Chicago *
Tue 5:00 PM
Honduras - Tegucigalpa
Tue 4:00 PM
U.S.A. - Indiana - Indianapolis *
Tue 6:00 PM
Hong Kong - Hong Kong
Wed 6:00 AM
U.S.A. - Louisiana - New Orleans *
Tue 5:00 PM
Hungary - Budapest *
Midnight Tue-Wed
U.S.A. - Massachusetts - Boston *
Tue 6:00 PM
Iceland - Reykjavik
Tue 10:00 PM
U.S.A. - Michigan - Detroit *
Tue 6:00 PM
India - Delhi - New Delhi
Wed 3:30 AM
U.S.A. - Minnesota - Minneapolis *
Tue 5:00 PM
India - Karnataka - Bangalore
Wed 3:30 AM
U.S.A. - Nevada - Las Vegas *
Tue 3:00 PM
India - Maharashtra - Mumbai
Wed 3:30 AM
U.S.A. - New York - New York *
Tue 6:00 PM
India - West Bengal - Kolkata
Wed 3:30 AM
U.S.A. - Ohio - Columbus *
Tue 6:00 PM
Indonesia - Jakarta Special Capital Region - Jakarta
Wed 5:00 AM
U.S.A. - Pennsylvania - Philadelphia *
Tue 6:00 PM
Iran - Tehran
Wed 1:30 AM
U.S.A. - Texas - Dallas *
Tue 5:00 PM
Iraq - Baghdad
Wed 1:00 AM
U.S.A. - Texas - Houston *
Tue 5:00 PM
Ireland - Dublin *
Tue 11:00 PM
U.S.A. - Utah - Salt Lake City *
Tue 4:00 PM
Israel - Jerusalem
Midnight Tue-Wed
U.S.A. - Washington - Seattle *
Tue 3:00 PM
Italy - Rome *
Midnight Tue-Wed
Ukraine - Kyiv *
Wed 1:00 AM
Jamaica - Kingston
Tue 5:00 PM
United Arab Emirates - Dubai - Dubai
Wed 2:00 AM
Japan - Tokyo
Wed 7:00 AM
United Kingdom - England - London *
Tue 11:00 PM
Jordan - Amman *
Wed 1:00 AM
Uruguay - Montevideo *
Tue 8:00 PM
Kazakhstan - Almaty
Wed 4:00 AM
Uzbekistan - Tashkent
Wed 3:00 AM
Kenya - Nairobi
Wed 1:00 AM
Venezuela - Caracas
Tue 5:30 PM
Kiribati - Christmas Island - Kiritimati
Wed 12:00 Noon
Vietnam - Hanoi
Wed 5:00 AM
Kuwait - Kuwait City
Wed 1:00 AM
Zimbabwe - Harare
Midnight Tue-Wed

* = adjusted for daylight saving time (DST) or summer time (72 places).
Tue = Tuesday, 9 October 2012 (62 places).
Wed = Wednesday, 10 October 2012 (82 places).
UTC (GMT/Zulu)-time: Tuesday, 9 October 2012 at 22:00:00
UTC is Coordinated Universal Time, GMT is Greenwich Mean Time.
Great Britain/United Kingdom is one hour ahead of UTC during summer.
 
We hope this helps all those wondering about the time zone difference!


Posted in Emma Louise, Limited Edition, Monster Mash

Monster Mash: Gargoyle Ganache

Posted on October 07, 2012 by Ben Harris

  

Our last highlight of the Monster Mash series is actually where it all began, with the metallic and stony arrival of Gargoyle Ganache!

Perhaps it should have been called Gremlin Ganache due to it's nature to multiply, because this one polish spawned the idea of not only the rest of the Monster Mash collection, but it's original (and rather ambitious) concept still pushes on, as well producing a couple of prototypes that are so good we simply can't leave them to die on their own. The Gargoyle is a special little monster indeed!


 

"Gargoyle Ganache is a multichrome shimmer with flashes of green, gold and purple through a stony gunmetal base. It looks like a different polish from every angle." - Kaz

The skin of the Gargoyle turns to stone in the sunlight, and the sun shows that our special breed of Gargoyles are of the mineral-rich variety. The gunmetal stone flashes with colour in all directions. 


    


 

We have extra swatches here this time, where Kaz has tried to catch the depth of colours by shooting it at different angles.

These swatches were taken under a day lamp.



These swatches were taken in direct sunlight.



This is one little monster you simply cannot chain down, and he'll be available with the rest of the Monster Mash collection on October 10th. We'll have a time chart up for everyone soon, fo all those wanting to know the precise minute these little ghoulies (and Emma Louise!) go on sale.



Posted in Monster Mash

Monster Mash: Viscous Vampire

Posted on October 06, 2012 by Ben Harris

  

Lets knock something straight on the head before this gets started - Pretty Serious does not condone the sparkling of vampires in sunlight. We all had a mass meeting with the vamps where it was unanimously voted that exploding into a gazillion fiery pieces was far more ghastly and that the crazy woman who can't write very well should stop spreading lies. We then led all the vampires into a side room we had prepared with a trap door hiding a giant blender below it. It was here we discovered that with an overdose of pop rocks as party favours and by setting the blender to pulse, that you really can make them sparkle after all!

And now we can present to you, Viscous Vampire!

Oh and by the way, that's Viscous, not Vicious. Viscous as in Viscosity. ;) 

 


"Viscous Vampire has a red jelly base that's so bright you can almost call it fluorescent, with multi-sized red and fuschia glitter." - Kaz

Right up close, you can see all the different elements at play, but to regular viewing, it results in a bright red that is always eye catching, but really catches your attention when the light hits it.


    

 

This swatch was taken under a day lamp.


 

These swatches were taken in direct sunlight.



Viscous Vampire is available with the rest of the Monster Mash collection this Wednesday October 10th, along with Emma Louise!

 


Posted in Monster Mash

Monster Mash: Creature Crush

Posted on October 05, 2012 by Ben Harris

  

On today's Monster Mash menu, we have the monster who sprang to life even after he was rung out into a bottle - Creature Crush!

Admittedly, as a guy, I have no real interest in wearing any of our products. Shocking, I know. I do thoroughly enjoy helping in the creation of these beauties though, as Kaz knows that if she can show me a colour of something, and I think it's awesome, then she's on a winner. Creature Crush has quickly become one of personal favourites, not just because it looks cool (and it seriously does!) but because it seems to have a character to it that it almost grew itself. It's the polish that came to life in the Pretty Serious lab so that it could continue to live on your nails.

Squishing up everyone's favourite Creature (THE Creature!) makes it ooze the many gallons of water it has soaked up from the Black Lagoon. Let's get Kaz to explain it in technical terms first.

"Creature Crush is a haunting mix of black and silver glitter in an inky blue-green jelly base with large black and silver holographic hex glitter." - Kaz

 

The effect of this polish is something we need to capture on video to appreciate (I'm working on it!). As the light shines over it, the smaller glitter and the dark blue-green base give the shimmering effect of black water under moonlight. As the light catches the larger holographic glitter, you get a quick and colourful flash that looks like rain drops hitting the water. It is entirely mesmerising, and I take no shame in saying that I don't mind spending quality time staring at the bottle like a cat with a laser pointer.

    

 

The following swatch was taken under day lamp.

 

 

These swatches were taken in direct sunlight.



For yet another stunning added effect, try layering it over Tux! Wow!


Creature Crush and the rest of the Monster Mash collection are available right here on October 10th!



Posted in Monster Mash

Monster Mash: Mummy Mush

Posted on October 04, 2012 by Ben Harris

  

Is the Monster Mash collection blowing your mind yet? If not, you're very hard to impress and we'll just have to work on you a little more. How about we light the fuse to that imminent brain explosion with the mystical Mummy Mush then?

You would think that our experiments in squishing a dude who's been dead for a few thousand years would be rather ugly. That's why you need to run with these crazy ideas sometimes, because occasionally, you end up with the magical Egyptian gold that we did!



This one is as versatile as it is difficult to capture.

"Mummy Mush is a gorgeous golden glass fleck mulltichrome, shifting through baby blue to pink." - Kaz

We have some extra photos for this one, just to try and capture it in all its golden glory.

    


These swatches were taken using a day lamp.



And these swatches were taken in direct sunlight.



And just to show off some of that versatility that I mentioned, Kaz had a little play with layering it over Elliot, Nightmaren, Into Dreams and Tux.



Mummy Mush and the rest of the Monster Mash collection will be available right here at pretty-serious.com on October 10th!



Posted in Monster Mash

Monster Mash: Poltergeist Puddle

Posted on October 03, 2012 by Ben Harris

 

Time to get everyone acquainted with the ethereal entry to the Monster Mash collection - Poltergeist Puddle!

I remember saying to Kaz, "Surely if we smash a poltergeist into a bottle, it will be a glowing, other worldly purple of ectoplasmic awesomeness? You should give that a go!" When she emerged from the Pretty Serious lab with this purple bottle that had an almost out-of-body glimmer with a spectral shimmer, it was obvious that those troublesome little ghosts belonged in this set.

Lets take a close up look!


 "Poltergeist Puddle is an intense blurple shimmer with a pink flash and a slight golden duochrome." - Kaz

The bottle shots demonstrate just how otherworldly this shade is.


    


This polish was so hard to capture under a day lamp with our current camera equipment that we had to take all swatches in direct sunlight. Its shimmer completely messes with auto-focus!


  

 

 

 

 

Poltergeist Puddle will be released with the rest of the Monster Mash collection on October 10th.



Posted in Monster Mash

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